Search engine optimization and Search engine marketing
SEO/SEM
Search Engine Optimization
Natural Search Engine Optimization (SEO) is the process of increasing your search engine rankings for phrases that are relevant to your company. The goal of SEO is to drive quality traffic and to increase conversions (leads).
We perform keyword research to build a list of keyword phrases which we can target for increased natural search rankings using SEO techniques. The tools we use will tell us how many searches are performed for the keyword phrase each month. Targeting phrases with more searches will mean your site could receive more visits IF your site can rank highly. Some keyword phrases are more difficult to rank highly for than others based upon the amount of competition. Our keyword research tools also measure the amount of competition. The ideal keyword phrases to target are those that have many searches per month, a relatively small amount of competition and a high degree of relevancy to your website.
Search Engine Marketing (PPC)
We manage Pay-Per-Click (PPC) campaigns on Google Adwords and Bing/Yahoo. Our team is certified by Google as Google Adwords Professionals and Google Analytics Certified Partners. We differentiate ourselves from other pay-per-click management companies by providing more transparency in our PPC techniques and better results. We back this up by not requiring a long term contract for our services. If at anytime, you don’t feel that your getting a positive return on your ad spend, we can pause all efforts. We know that keeping happy clients is all about keeping an open line of communication and delivering results.